“Why is it that some ideas or behaviours or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?”

Malcolm Gladwell

Results can exceed 50%

Social Lift is generated from a Social Media Marketing campaign where sharing or Facebook referrals or organic free visits far exceed the original spend for paid media. Lets take a look at an example:

Standard Direct Mail Campaign

Total Direct Mail Pieces Mailed: 15,000

Direct Mail Cost: $15,000

Typical Response Rate: 2%

Total Responses: 300

Cost/Response: $50

Direct Mail Campaign with aiimSOCIAL

Total Direct Mail Pieces Mailed: 15,000

Direct Mail Cost: $15,000

Typical Response Rate: 3%

Total Responses: 450

Cost/Response: $33

By using aiimSOCIAL to amplify a direct mail campaign, we can increase your responses by 50% or more – all coming from your clients sharing the offer.  In addition, by increasing the number of responses, the cost of acquisition decreases as well – in this case down to $33 – a decrease of 34%!

Simply organic or free visits are generated through the campaign as a result of sharing. Sharing activity is measured through the platform. In addition, sharing can be further measured down to the Brand Influencer level. We can determine which Brand Influencer has the greatest impact on overall campaign results.